Why Aren’t Doctors Rich? Goldberg’s Experiment

why aren't doctors rich?

In the 1960’s, Lew Goldberg showed that a physician’s intuition and judgment can be fatally flawed.  Interestingly, the same fatal flaw that was exposed by Goldberg is the same fatal flaw that causes some of the biggest financial mistakes that doctors make with money.  Why aren’t doctors rich?  Psychology has an interesting explanation that everyone … Read more

When Personal Finance Isn’t Personal: Brain Coupling & Mirroring

Personal Finance Isn't Personal

Child: “Why can’t I go? All of my friends are going.” Parent: “Well, if your friend jumped off of a bridge, would you want to do that, too?” Child: “It depends on how high it is.” Parent: “So, you CAN think for yourself?” It’s a conversation that all parents have with their children at some point.  The … Read more